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After earning a respected seat in the fashion industry working as a senior design director for Ralph Lauren and Nautica, Nili Lotan put her years of experience into creating her own label. The New York-based designer launched her signature label, Nili Lotan, in 2003. Her style philosophy is a reflection of her collections: “a woman's wardrobe should reflect her lifestyle and function as an extension of who she is.” She believes that style is experiential, and comes from within. Nili’s designs have been described as pure and sophisticated, identifying with the needs of the modern, city woman. In 2006, Nili began incorporating socio-political imagery into some of her work. By teaming up with talented photojournalists, she has been able to make powerful fashion statements with her designs – the phenomenon has been described as “fashion meets photojournalism.”

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