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In 1985, Brunello Cucinelli was established in the peaceful Solomeo countryside in the province of Umbria. The aesthetics of the location translate over to the quality of the products created within; the objective of the tranquil setting was to establish a community of equal values, and support the creative vision of the company. Brunello Cucinelli, otherwise known as the King of Cashmere, refers to the legacy he has created at his “Humanist enterprise.” Holding a strong connection with philosophies similar to those of historical philosophers, such as Socrates, Seneca and Saint Francis of Assisi, the mission behind his brand is to not only provide a quality product and economic well-being, but to excel in personal well-being. He believes that each individual has a unique role to the company, valuing the compilation of creative minds in order to improve lives and restore beauty into the world. Pulling inspiration from both ancient and modern times, the company reaches to create the perfect harmony.